Marketing Strategy & Support

On brand. On message. On the right track. Whether your current brand needs a refresh or you’re ready to shake things up with a complete overhaul, I can lead you through a strategic planning effort that meets your needs and positions your business for future success. In the process, we’ll work together to evaluate your competition, define your key audiences and develop mission, vision and values statements, as well as other targeted messaging. Our collaboration might also involve creating a compelling new logo and brand identity. We’ll then tackle a comprehensive rollout across multiple platforms, including your website, marketing/sales collateral and social media channels.

Social. Strategic. Never just a shot in the dark. No matter your business or industry, social media should have an important place in your marketing strategy. Not every platform is right for every firm or company. That’s why we’ll take a careful look at your key audiences and identify where you need to be to reach your most important targets. From there, I’ll help you define a sensible strategy that delivers the greatest possible visibility through organic and/or paid campaigns that reflect your brand and tell your unique story. I can also take the lead on execution, so you’re able to stay laser focused on building your business.

Interim expertise. In a pinch. Are you in between marketing directors? Is one of your most valued managers on maternity leave? Do you need an extra set of hands while you build out your team? Having spent nearly 15 years as an in-house marketer, I know how to lead a team and be a team player. Whether it’s a few hours a week or a full-time engagement, I can provide the senior-level assistance you need to advance important initiatives and generally keep the ball rolling.

Law firms are unique entities that run at their own pace and do things their own way. With nearly 15 years of experience as an in-house legal marketer, I know the industry, I understand the nuances and I can overcome the hurdles to get projects across the finish line. From small firms to Big Law to legal industry service providers, I cover the waterfront. I write and edit bios, practice descriptions, marketing collateral and more. I advise on big picture strategy and support day-to-day execution. Chambers? Legal 500? I can help with those too.